Tiffany is more than a brand. It is a cherished dream and a declaration of love. Just the sight of the coveted turquoise box makes the hearts of millions of women beat faster and tremble.
The company was founded back in 1837, but impeccable high quality, the blend of classic style with modern trends and, of course, the signature turquoise-blue (“Tiffany Blue”) color of the packaging and store design remain unchanged.
The Tiffany & Co assortment is diverse and not limited to women’s jewelry. The famous “Blue Book” catalog also includes silver tableware, watches, seals, and commemorative accessories.
Most Tiffany jewelry is made from a special alloy: it contains 92.5% silver combined with 7.5% copper/zinc. This material, which differs from ordinary silver in greater “whiteness,” shine and durability, is called sterling silver, or 925 silver. Tiffany & Co introduced this new silver standard.
So what are the brand’s calling cards and bestsellers?
- Tiffany T — the most recognizable collection in the world. Its architectural design and minimalism reflect the designers’ love for New York
- The world’s most famous engagement ring, Tiffany Setting, with six prongs and a shape that has become a classic, was created in 1886.
- The Return to Tiffany collection — the famous heart tags and key rings — is one of Tiffany’s main symbols. According to legend, the Return to Tiffany story began in 1969 — each piece was engraved with the inscription “Please return to Tiffany & Co., New York” and a unique registration number, which guaranteed that if the bracelet was lost, it would be returned to you from the company’s flagship store on Fifth Avenue. Today the collection also includes oval pendants, necklaces and charms, cuffs, rings and earrings.
- Tiffany Keys pendants are instantly recognizable. Many jewelry brands have copied these famous little keys, but only in Tiffany Keys — a symbol of freedom and independence.
- Tiffany Victoria: the foundation of the collection’s design is flowers with a recognizable petal shape. Earrings, rings, luxurious necklaces — today there are two Tiffany Victoria variations on sale: classic and updated. The first features symmetrical jewelry with marquise-cut diamonds forming four petals, while the updated version features asymmetrical “stars” with five rays.
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